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About Missu

Everything you want to know about your favourite nail salon supplies provider.

 

OUR STORY

Watch the video to find out more about Missu, Helen, and how it all started. And if you want to join Team Missu please feel free to contact us.

Contact us

Behind the missu® brand
The hard work and dedication behind the Missu® brand is something that we’re extremely proud of.

Starting with a dream and the love of marketing, business and most importantly – nails, Missu was first established back in 2008 by Helen Zeng whilst studying for her Marketing degree.

Over the years Helen has gone on to build a successful nail and beauty business. Her many connections around the globe, in depth knowledge of social media marketing, insane talents and love of Nail Artistry has helped to gain such a huge online following. With over 200k followers between Facebook & Instagram, this has enabled Helen to be internationally recognised, helping to grow and reach out to likeminded others in the industry.

Local business man and skilled photographer, Gareth Doe, instantly recognised the potential of the brand and the high-quality products on offer. He promptly formed a partnership with Helen in 2015 and they have both been working on building the company even further ever since.

Following significant social media interest and sales, the Missu Beauty Network Ltd. was formally incorporated in 2016. In just 6 months the company expanded its sales by circa 300% and continues to carry on growing month by month. 

The company’s rapid growth has been primarily developed by the widespread brand awareness on social media by not only Helen, Gareth and their team, but by many other Nail Art experts. Cooperatively helping each other to regularly achieve engaging content and new media, Missu Beauty Network Ltd is more than just an independent company, it is an organisation for those who wish to meet new people within the Nail Technician community. Helen has always worked hard to support those around her and has a brilliant working ethos towards individuals who seek help and a need that extra bit of guidance.

Missu Beauty Network Ltd. has become one of the fastest growing online nails businesses. Supplying many services such as beginner nail courses, one to one sessions, video tutorials and workshops in Gel Polish, Acrylic Systems, Gel Systems and popular Nail Art. 

Missu always believe that anyone who loves nails can be a great nail artist. In August 2018, Missu launched its first home-use range, 4in1 Gel Polish. The beauty of Missu 4in1 Gel Polish is that you do not need to apply primer, base coat or top coat like other salon gel polish. It’s very easy to use, just like applying regular nail polish, but it will fully dry under the mini lamp in just 45 seconds, has an extremely high shine, smooth finish and lasts for up to 2 weeks. This will be a game changer for lots of nail polish lovers out there.

Missu now proudly have a huge global clientele. As the business grows, they have taken on other highly motivated Nail Artists to distribute the ever-popular products. For more information about becoming our distributor, please visit the link HERE.

Meet our team

Our special team members

Helen

Helen

CEO and Co-Founder

Gareth

Gareth

Director and Co-Founder

Gemma

Gemma

Manager

Lucy

Lucy

Senior PR

Ashley

Ashley

Logistics

Missu distributors

Wien Tantono

Wien Tantono

Missu Indonesian Distributor

Nail artist and educator

Sarah Haley

Sarah Haley

Missu Australian Distributor

Nail artist and educator

Karen Lee

Karen Lee

Malaysia Distributor

Popular Instagram influencer

Why choose Missu® products?

Premium quality products

No nasty ingredients. 5-free products.

Fantastic customer service

Dedicated team to support our clients and students by message, email, and phone

World famous nail artist

We collaborate with the best nail artists in the world to design the best products suitable from basic nails to advanced nail art