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About us

Let us share our story with you

OUR STORY

Watch the video to find out more about Missu, Helen, and how it all started. And if you want to join Team Missu please feel free to contact us.

Contact us

Behind the missu® brand

The hard work and dedication behind the Missu® brand is something to be extremely proud of.

Starting with a dream and the love of marketing, business and most importantly nails, Missu was first established back in 2008 by Helen Zeng whilst studying for her Marketing degree.

Over the years Helen has gone on to build a successful nail and beauty business. Her many connections around the globe, in depth knowledge of social media marketing, insane talents and love of Nail Artistry has helped to gain such a huge online following. With over 200k followers between Facebook & Instagram, this has enabled Helen be internationally recognised, helping to grow and reach out to likeminded others in the industry.

Local business man and skilled photographer, Gareth Doe, instantly recognised the potential of the brand and the high-quality products on offer. He promptly formed a partnership with Helen in 2015 and they have both been working on building the company even further ever since.

Following significant social media interest and sales, the Missu Beauty Network Ltd. was formally incorporated in 2016. In just 6 months the company expanded its sales by circa 300% and continues to carry on growing month by month. 

The company’s rapid growth has been primarily developed by the widespread brand awareness on social media by not only Helen, Gareth and their team, but by many other Nail Art experts. Cooperatively helping each other to regularly achieve engaging content and new media, Missu Beauty Network Ltd is more than just an independent company, it is an organisation for those who wish to meet new people within the Nail Technician community. Helen has always worked hard to support those around her and has a brilliant working ethos towards individuals who seek help and a need that extra bit of guidance.

Missu Beauty Network Ltd. has become one of the fastest growing online nails businesses. Supplying many services such as beginner nail courses, one to one sessions, video tutorials and workshops in Gel Polish, Acrylic Systems, Gel Systems and popular Nail Art. 

Missu always believe that anyone who loves nails can be a great nail artist. In August 2018, Missu launched its first home-use range, 4in1 Gel Polish. The beauty of Missu 4in1 Gel Polish is that you do not need to apply primer, base coat or top coat like other salon gel polish. It’s very easy to use, just like applying regular nail polish, but it will fully dry under the mini lamp in just 45 seconds, has an extremely high shine, smooth finish and lasts for up to 2 weeks. This will be a game changer for lots of nail polish lovers out there.

Missu now proudly have a huge global clientele. As the business grows, they have taken on other highly motivated Nail Artists to distribute the ever-popular products. For more information about becoming our distributor, please visit the link HERE.

Meet our team

Our Special Team Members

Helen Zeng

CEO and Co-Founder of Missu Beauty Network Ltd.

Gareth Doe

Director and Co-Founder of Missu Beauty Network Ltd.

Ashley Mccolgan

Missu Logistics

GEMMA BOWDEN

Missu manager.

Lucy Physick

Missu Senior PR Assistant.

Gracie Jayne

Missu junior PR Assistant.

Our Distributors

Amir Hosein Sabonian

Missu Middle East and C.I.S Distributor (Excluding Iraq)

Tony LY

USA Distributor. International Nail Artist with over 500k followers on Instagram

WIEN TANTONO

Missu Indonesian Distributor. Nail artist and educator in Indonesia.

SARAH HALEY

Missu Australian Distributor. Nail artist and educator in Australia.

Karen Lee

Missu Maylasia Distributor. Popular Instagram owner @sharingvu

Raza Hawezy

Missu Iraq and UAE Distributor.

Vinh Luong

Missu Canada Distributor.

Meet our team

Our Special Members

Helen Zeng

CEO and Co-Founder of Missu Beauty Network Ltd.

Gareth Doe

Director and Co-Founder of Missu Beauty Network Ltd.

Gemma Bowden

Missu Manager.

Ashley McColgan

Missu Logistics, the rapping wrapper :p

Lucy Physick

Missu senior PR Assistant

Gracie Jayne

Missu junior PA Assistant.

Our Distributors

TONY LY

Missu Partner and USA Distributor. International Nail Artist with over 500k followers on Instagram.

WIEN TANTONO

Missu Indonesian Distributor. Nail artist and educator in Indonesia.

Sarah Haley

Missu Australian Distributor. Nail artist and educator in Australia.

Amir Hosein Sabonian

Missu Iran and UAE Distributor

Karen Lee

Missu Maylasia Distributor. Popular Instagram owner @sharingvu

Vinh Luong

Missu Canada Distributor.

Raza Hawezy

Missu Iraq and UAE Distributor.

Why choose Missu® products?

Premium quality products

No nasty ingredients. 5-free products.

Fantastic customer service

Dedicated team to support our clients and students by message, email, and phone

World famous nail artist

We collaborate with the best nail artists in the world to design the best products suitable from basic nails to advanced nail art

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