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About missu


Our mission

Gel Polish Function Gel

Make It Super Simple to Use…

At MISSU,  we want all nail technicians to feel like doing nails is fun!

We believe that products should be simple to use, and that high quality, professional products don’t have to have a big price tag!

Everyone is welcome…

At MISSU, everyone is welcome, no matter what skill level of nail artist you are, we are here to support each other and improve our skills together. Join the MISSU Facebook Support Group to share your stories and join our free LIVE Class every week.

Missu Academy

Learn the latest nail systems and on trend nail art with MISSU Academy. Online and face to face available. Funding and payment plans are accesible for full beginner and CPD courses.

Check out MISSU course details and availability. 


How to collaborate
with Missu

Love MISSU? Want to introduce our products to your customers or students? Drop us a message, we won’t bite!

Become a distributor

Sell MISSU products in your shop or online store

Become an affiliate

Share your favorite MISSU products with your followers and earn commision

Use our student kits

Use MISSU student kits for your college or private academy 

Where it all began…

Back in 2008, whilst Helen was studying for her marketing degree, missu was born. Helen went on to build a fantastic following and a successful nail and beauty business.

Helen knew she wanted to create her own unique products tailor made to her needs. With this, Helen created Missu Beauty Network ltd and the missu Academy in 2016.

Since then we have released many product lines from Gel Polish to Builder Gel, Acrylic and fantastic Nail Art products. 

We also continue to recruit an outstanding team of educators to bring you fully ABT accredited courses all around the UK. No matter where you are, we have you covered.




Behind the scenes

Meet the team

Helen Zeng

Helen Zeng

CEO and Founder

As the CEO and founder of missu, Helen is the brains behind the whole master plan. A talented nail artist, successful business woman and an all round fantastic supporter and educator. Helen offers daily free education via our social platforms and weekly lives. She creates all of our missu content and aids the information for all of our courses. As well as that Helen developes all of our products!



Gemma Scott

Gemma Scott

Managing Director

Gemma has been with the company since 2016 and became managing director in 2021. Gemma looks after sales and the academy. Gemma’s background in the industry is education, she helps with all of the courses and trains our educators. So if you are looking to purchase, distribute or take a missu course then please contact her. Similarly, if you would like to apply to become an educator then please send your CV and a portfolio of your work over to her email.

💌 | 07759491778

What’s going on in the missu world

Latest news

Meet our CEO – Helen Zeng

Meet our CEO – Helen Zeng

Who is the woman behind the brand? Well let's be honest she isn't very behind it - more like front and centre! Just where she should be. So how did Helen start her brand? What are her ethos and more importantly.... what does she have planned? Helen started doing nails...

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