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Meet our CEO – Helen Zeng

Who is the woman behind the brand? Well let’s be honest she isn’t very behind it – more like front and centre! Just where she should be. So how did Helen start her brand? What are her ethos and more importantly…. what does she have planned?...
missu Witchcraft Gel Polish Collection

missu Witchcraft Gel Polish Collection

Witchcraft Gel Polish Collection October is here which means that it is officially spooky season. This month, we have launched our brand new Gel Polish collection, Witchcraft. True to its name, it is perfect for Halloween and for creating those extra witchy looking...
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